Pepsi
Booth designed to be a highly visible and engaging experience for football fans.
View Project
View Project
Year
2018
Duration
7 days
Service
Exhibition design
Goal
When we build an exhibition stand for a client, we solve several important problems: Attracting attention: The stand needs to be visually appealing to draw visitors' attention and stand out among other exhibitors. Brand communication: We help the client convey the essence of their brand through the stand's design, ensuring it reflects their values, mission, and uniqueness.
Result
Fans “love it live it” with pepsi and get closer to the game. The “love it live it” campaign heroed world-class players and their lifestyles. Fans got a chance to love it and live it when Pepsi brought this to life at the UEFA Champions League Final. A 360 interactive football (soccer) game takes players from honing skills on the streets to the pressure of the stadium. The bar, store, personalized t-shirt activation, DJ, as well as socially activated moments throughout the space helped bring the story to life, fans closer to the game, and brand affinity with Pepsi and football (soccer).
This booth grabs attention with its vibrant design in blue and red colors, reflecting the energy and dynamism of the Pepsi brand. The facade features a lion, symbolizing strength and competitive spirit. The logos of the UEFA Champions League and Pepsi are prominently displayed, reminding visitors of the collaboration between these two well-known brands. The slogan "Love It. Live It." emphasizes the passion for football and life.
The booth also has interactive elements, such as a large screen for match broadcasts and various activities for visitors. This place will surely attract football fans and Pepsi lovers, providing them with the opportunity to enjoy sports events and refreshing drinks.
Another large part of the exhibit was the Lays brand. It attracted visitors attention with its bright design and interactive elements.
Get template